Growing up as a young performer, actor and dancer, Dzenis learned that creating a positive first impression is one of the keys to success. At the age of 14 Dzenis went to a hair salon (at that time one of top 3 salons in Montenegro) to look for an apprenticeship and he was hired. After his first week, he became the owner’s assistant because of the potential Dzenis possessed. That is when Dzenis’s career in the hair business began. Dzenis’s experience includes graduating top of his class at Vidal Sassoon hair academy in London, working as an onboard hairstylist on cruise ships, as well as working as a salon assistant manager and and an expert educator in product line sales for Milkshake, a prestigious hair company in Cape Town, where he lived for 6 years. Moving to New York has meant a new chapter in Dzenis’s life and he decided to commit to his passion for men’s grooming at the highest level possible, realizing that New York, being the center of the world is a perfect place for it.