The Beauty Factory

The Beauty Factory is the answer the need for a healthier alternative to the typical salon experience. Health is the real secret behind beauty, so that is the focus. The Beauty Factory is a trusted resource for information and naturally derived and organic products for your at-home beauty routine.
10:00 AM - 5:00 PM
10:00 AM - 7:00 PM
10:00 AM - 7:00 PM
10:00 AM - 7:00 PM
10:00 AM - 2:00 PM
10:00 AM - 2:00 PM

Open today until 5:00 PM

Our Services

BALAYAGE: 1st Time On Thick Hair or Big Change
If it's your first time getting a balayage, you want something different than you've had (brighter or darker), or you have really thick/long hair. Allow 2.5 hours for your appointment. This includes Olaplex, toners, masks, a haircut, and your style.
BALAYAGE: Full Retouch or 1st Time on Thin Hair
Your hair is already balayaged, you just need it touched up. Or, you have thin shoulder length hair (or shorter) and want something different than you already have. Allow 2 hours for your appointment. Includes Olaplex, toners, cut, and style.
BALAYAGE: Partial Touch Up or "Brightening Up"
If you have thin, shoulder length (or shorter) hair, or if you just want it brightened up around your face and part, then choose this one. Allow 1.5 hours for your appointment. This includes your Olaplex, toners, masks, trim, and style. If you want a bigger change, choose a longer balayage appointment time.
CHILDREN (10 and under)
Our kids deserve the same attention to detail as we do. They may have a little less hair, but their look is just as important. As a mother of four, Serena is excellent with kids.
COLOR: Overhaul
Book this if you want something totally different: either darker or a little lighter. Allow 2.5 hours for your appointment. We'll do whatever we need to do in the time allowed to get you as close to your desired results as possible.
COLOR: Retouch And Highlights
This is when you have, both, on-the-scalp color (we call it your "base" color) and highlights. If you're changing your base color to make it darker, lighter, or cover grays, and you're getting other colors foiled or painted in, this is the service you'll choose. Your cut, OLAPLEX, toners, and style is included in the price.
COLOR: Retouch
If you get on-the-scalp color (grays covered, darker, or a little lighter) and you have an inch or less of new growth, then this is what you'll book. Allow an hour and a half for your appointment. Includes your cut and style.
If you feel like your hair is dull, lifeless, weak, damaged, brassy, or just lacking something, but you don't want to cut it off, then book this. Serena will examine your hair and use one of her many tools and tricks to make your hair happy again. Allow an hour for this appointment and prepare to be relieved.
EXTENSIONS: Put In Your New Hair
So you've had your consultation, paid for your hair, and Serena said you could come in any time to put them in? That's so exciting!! Let's do this! This price does not include a haircut, but she probably already told you that. Remember to come in for your appointment with clean, straight hair that has not been conditioned.
It's time to move those extensions back where they belong. Serena will take them out, retape them, and put them back in in about an hour and a half. She's fast!
Is it time for a change? Serena will remove your extensions, retape them, and style your hair to set you up for the rest of your day. If you want a shampoo and blowout, just book one for afterward. Remember, you are used to your hair feeling longer and thicker, so you without extensions will be a little bit of a downer. You got used to how thick and long your hair was with extensions, it'll take you a couple of days, but you'll get used to your natural hair again.
EXTENSIONS: Oops, I lost one.
It's normal, even expected, for one or two of your extensions to comb out. It happens for various reasons and it's not a big deal to put it back in. Just find a time that works for both of us and I'll take care of it.
FOILS: First Time or Big Change
If you're wanting a pretty big change, either your hair darker or lighter than it has been, then book this one. It gives us 2.5 hours to weave in whatever colors or lighteners we need to give you the look you want. Includes a haircut, toners, Olaplex, and style.
FOILS: Full Head Retouch
You already have a full head of foil highlights, but they've grown out and you need a retouch. Allow a couple of hours for your appointment, and it includes a haircut, toners, Olaplex, and style.
FOILS: Touch-Up or "Brightening Up"
If you don't want a big change, but need your hairline and parting touched up, then this is what you'll want to choose. This will brighten you up and put you in a good mood. Oh, and it includes a haircut, toners, Olaplex, and style.
WOMEN: Haircut - a big change
Your haircut appointment is about more than just getting your ends trimmed, and when you want a big change, it takes extra time to get it perfect. This is an opportunity for you to take the time to address whatever conditions your hair is going through. If it's brassy, dry, dull, or is weighted with buildup, Serena will treat your hair with the best products available so you can have the best hair possible. This is an upgrade from the average haircut, so allow an hour and prepare to be pampered.
HAIRCUT: Woman's Thick or Long Hair
If your hair is long and/or thick and you know it takes extra time to do it, then choose this one. This is an opportunity for you to take the time to address whatever conditions your hair is going through. If it's brassy, dry, dull, or is weighted with buildup, Serena will treat your hair with the best products available so you can have the best hair possible. Allow 45 minutes for your appointment.
HAIRCUT - Woman's Dry Cut, Thin, or Short Hair
If you're not getting a big change, want a dry cut, and/or don't have a ton of hair, then choose this one. This is an opportunity for you to take the time to address whatever conditions your hair is going through. If it's brassy, dry, dull, or is weighted with buildup, Serena will treat your hair with the best products available so you can have the best hair possible. Allow 30 minutes for your appointment.
KERATIN COMPLEX: Express Blowout
A Keratin Complex Express blowout is the perfect solution for getting silky smooth hair. If you have limited time to spend in the salon, a Keratin Express blowout will allow you to have the same frizz free results as a normal keratin treatment, but in less time --typically just an hour. You can do this service on your lunch break, and unlike a normal keratin treatment in which you have to wait several days before washing your hair, with the Keratin Express treatment, you can wash your hair in just 8 hours after the service.
PLATINUM: Overhaul
During this appointment, you'll get a gentle lightener enriched with OLAPLEX applied to your hair from scalp to ends. If you're going much lighter all over, or if you need to retouch the ends to freshen them, this is the service you'll book. Your starting point determines how many times you'll have to book this before you get the level of light that you want, but be comforted by the fact that your hair will be babied and protected as it makes the journey toward that gorgeous platinum blonde. Allow three hours for your appointment. Olaplex, toners, cut, and style are included.
PLATINUM: Maintenance
You've already done the hard work of getting your hair that gorgeous platinum blonde. Now it's been 4-6 weeks and it's time to retouch your new growth. In this appointment we'll prelighten your roots with OLAPLEX infused lightener and then aply whatever tone of platinum we use on you. It takes about two hours. The price includes the OLAPLEX, toner, cut, and style. ONLY BOOK THIS IF YOU ARE ALREADY ONE OF HER PLATINUM GIRLS.
WAX: Eyebrows
Serena is a perfectionist when it comes to taking care of your skin. She sterilizes your skin with Nixall to remove any blemish-causing bacteria and applies essential oil infused arrowroot powder to your skin to keep the wax from sticking to it. Your brows are shaped to bring out the best of your natural shape in order to provide the best possible frame for your face. Finally, Serena soothes your skin with Nixall and Veriditas Organic Lavender oil to reduce redness and aid the body's natural healing process.
WAX: More Than Just The Eyebrows
For when you need your eyebrows and a little more waxed. Your upper lip, a couple spots on your chin? Whatever you need. Serena uses Nixall and an entirely organic and natural soothing balm to keep you from getting too irritated and red.

Our Staff

Serena has been a stylist for 19 years. In May of 2017, she opened The Beauty Factory, Springfield, Missouri's first and only Green Circle Certified salon.